This policy sets out how the Cradle Coast Authority uses your personal information.
The Cradle Coast Authority is a joint authority created by the nine councils of North West Tasmania to facilitate the sustainable development of the region, resolve regional issues and coordinate regional-scale activity.
This policy applies to the Cradle Coast Authority’s consumer tourism website, www.tasmaniasnorthwest.com.au.
The Cradle Coast Authority collects personal information through consumer promotions and from subscribers to www.tasmaniasnorthwest.com.au monthly e-newsletters. In general, the personal information the Cradle Coast Authority collects includes name, postcode, contact details, age, gender and interest preferences.
You may provide information when you request or acquire a product or service from the Cradle Coast Authority, enter a promotion or competition, or when you communicate with the Cradle Coast Authority by e-mail, telephone or in writing.
Indirect collection: The Cradle Coast Authority endeavours to collect personal information about an individual only from that individual. In some circumstances, the Cradle Coast Authority may obtain personal information from a third party. If you provide personal information about another person to the Cradle Coast Authority, the Cradle Coast Authority requires that you inform that person you have done so and provide them with a copy of this policy.
Analytic, session, tracking pixels and cookie tools
We use a range of tools provided by third parties, including Google, Facebook, Bing and other service providers, to collect or view website traffic information and site visitorship data. These sites and providers have their own privacy policies. We also use, cookies and session tools to improve your experience when accessing our websites. We use the information to maintain, secure and improve our websites and to enhance your experience when using them.
Site visitorship data is information about the way a website is used that is not associated with an individual’s identity. We use anonymous data regarding online behaviour to better understand how people use our products and services. To that end, we may use aggregated, anonymous online traffic behaviour, along with information from third parties to track usage trends and thereby improve our services. We may also use this aggregated, anonymous information to develop reports that We may share with third party marketing partners and affiliates. The kind of information We may collect includes:
In addition to anonymous Data Collection Tools, we also collect identifiable information through the use of tracking pixels. A tracking pixel is a transparent graphic image (usually 1-pixel x 1-pixel) that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. If you have used Facebook on the same device, we share the tracking pixel data with Facebook who will use this to optimise advertising provided to you when using Facebook.
Most site visitorship data is collected using data collection tools such as web beacons, cookies, embedded web links and other software (together “Data Collection Tools”). Data Collection Tools are typically small data files or software that are sent to your browser and stored on your computer or mobile device. Most browsers and display software can be set to inform you when Data Collection Tools are being used or other tracking software (such as tracking pixels) is being sent to your computer or Personal Communication Device. They also provide you with the option of refusing the use of tracking software as well as the storage of Data Collection Tools. However, refusing to allow the use of Data Collection Tools may, in some cases, preclude you from using, or negatively impact the display or function of, certain areas or features of our services, including preventing you from purchasing products or acquiring services from Us.
Data Collection Tools may store the information in your shopping cart and allow us to relate your use of the services to other information about you, including your Personal Information. We may do this to improve and personalise your experience and help resolve problems you experience through your use of the website.
The Cradle Coast Authority may use information it collects from you for the primary purpose for which it is collected and for such other secondary purposes that are related to the primary purpose of collection.
The Cradle Coast Authority generally uses personal information to: provide you with products or services you have expressed interest in; communicate with you; provide you with ongoing information about promotions which the Cradle Coast Authority believes you may be interested in; give you the opportunity from time to time to receive e-mail and ‘e-newsletters’ from www.tasmaniasnorthwest.com.au
In most cases where the Cradle Coast Authority asks you to provide information about yourself, if you do not provide the Cradle Coast Authority with that information, the Cradle Coast Authority will not be able to provide you with the requested product or service.
Management and security of personal information. The Cradle Coast Authority protects the personal information it holds from misuse, loss, unauthorised access, modification or disclosure by various means including firewalls, password access and secure servers.
The Cradle Coast Authority endeavours to ensure that the personal information it holds is accurate, complete and up-to-date.
You may seek to access the personal information held about you and to advise the Cradle Coast Authority of any inaccuracy.
If you make an access request, the Cradle Coast Authority will ask you to verify your identity and specify what information you require. The Cradle Coast Authority may charge a fee to cover the costs of meeting your request.
If you have enquiries or wish to provide feedback about this policy, please address them in writing to Tourism Unit, Cradle Coast Authority, PO Box 338, Burnie, Tasmania, 7320 AUSTRALIA.